Energy Efficiency

July 16, 2008

A Very Rough Guide to Energy Efficiency

This weeks European edition of Fortune Magazine contains interesting articles on the "Solar Gold Rush" in the Southwestern United States and the chequered history of the Tesla electric supercar.

Even more interesting, to me at least, was the fact that included inside the see through wrapping was a copy of "The Mini Rough Guide to Energy and our Planet", sponsored by big oil company Shell. The foreword is written by Jeremy Bentham, who used to be head of hydrogen at Shell, but now bears the title of "Chief Scenarios Developer". Jeremy outlines two possible scenarios Shell use in their strategic planning. In the first, codenamed "Scramble":

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