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	<title>econnexus™ &#187; Energy Efficiency</title>
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	<description>Water Connects Us™</description>
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		<copyright>marty</copyright>
		<itunes:author>marty</itunes:author>
		<itunes:summary>Save gas - Save money - Save the Planet!</itunes:summary>
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		<title>A Very Rough Guide to Energy Efficiency</title>
		<link>http://econnexus.org/a-very-rough-guide-to-energy-efficiency/</link>
		<comments>http://econnexus.org/a-very-rough-guide-to-energy-efficiency/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 11:54:58 +0000</pubDate>
		<dc:creator>SoulSurfer</dc:creator>
				<category><![CDATA[Energy Efficiency]]></category>
		<category><![CDATA[Electric Vehicles]]></category>
		<category><![CDATA[G8]]></category>
		<category><![CDATA[UN]]></category>

		<guid isPermaLink="false">http://econnexus.org/?p=23</guid>
		<description><![CDATA[<p>This weeks European edition of Fortune Magazine contains interesting articles on the &#034;<a title="The Southwest desert's real estate boom" href="http://money.cnn.com/2008/07/07/technology/woody_solar.fortune/index.htm" target="_blank">Solar Gold Rush</a>&#034; in the Southwestern United States and the chequered history of the <a title="Tesla's wild ride!" href="http://money.cnn.com/2008/07/10/technology/copeland_tesla.fortune/index.htm" target="_blank">Tesla electric supercar</a>.</p>
<p>Even more interesting, to me at least, was the fact that included inside the see through wrapping was a copy of &#034;The Mini Rough Guide to Energy and our Planet&#034;, sponsored by big oil company Shell.  The foreword is written by Jeremy Bentham, who used to be head of hydrogen at Shell, but now bears the title of &#034;Chief Scenarios Developer&#034;.  Jeremy outlines two possible scenarios Shell use in their strategic planning.  In the first, codenamed &#034;Scramble&#034;:</p>
<p><a href="http://econnexus.org/a-very-rough-guide-to-energy-efficiency/" class="more-link">More on A Very Rough Guide to Energy Efficiency</a></p>


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