August 22, 2008
The Alliance of Automobile Manufacturers has just launched a new website, catchily entitled EcoDrivingUSA.com. Slightly disconcertingly the home page assures us that:
What's known as "EcoDriving™" provides easy tips for getting the most mileage out of your vehicle.
Over here in Europe we've been using the word for years, so I can't say I'm awfully pleased to see the AAM claim EcoDriving as their trademark. We've even been using the phrase here on econnexus.org for a couple of months. I guess we'll just have to wait and see if their lawyers get in touch.
Filed under EcoDriving™ by