Texas oil billionaire T. Boone Pickens announced yesterday that he intends to spend $58 million of his own money on a multimedia advertising campaign promoting alternative energy as a way of reducing United States imports of foreign oil by at least a third over the next ten years. The "Pickens Plan" will include a significant online presence, including Facebook and YouTube, as well as more traditional radio, television and newspaper advertisements. Here's the video from the Plan home page:

More on Oil Billionaire Pushes Wind Power